Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Sunday, December 28, 2008

Announcing New Website: NwVacationSpots.com

I've started up a little family business, NwVacationSpots.com. My twin, 14-year-old sons and I are going through 8 years of digital vacation photos, making travel articles about them that we post on NwVacationSpots.com. This section of the website is meant to attract visitors off of search engines and eventually make the site a well-known destination for travel information about the Northwest. We'll orient our travels over the next few years towards gathering new photos for the website. For example, I love Ohme Gardens in Wenatchee - my favorite garden in the Northwest after Butchart, but I only have one old, grainy photo of it. We'll have to go back.

NwVacationSpots.com has two more components. It offers free listings to Northwest vacation rental owners. We then post a daily ad on Craigslist.org, rotating among our listed properties and the nearest metropolitan area. This is the principal draw of visitors to the site currently.

Lastly, the main point of the site for us is to promote our new vacation rental marketing service. This grew out of an arrangement we made with an owner in Moclips, WA on my NorthBeachVacation.com site. He was impressed with the marketing and advertising efforts I had made for my own house (BobsPacificBeachHouse.com), and asked how I might help him. Between his busy travel and work schedule, he hasn't had time to effectively update and promote his vacation rental website. We agreed that in exchange for a free weekend visit to his house (when it wasn't booked anyway) and 10% of rental income we generate, we would do the following:

1. Take new photos. We came away with 210 good photos. We also made these available to the owner, who is replacing some photos in his advertising.
2. Put up a new website (MoclipsCliffHouse.com). This is entirely separate from his current website. Our 10% fee only applies to leads we generate.
3. Post daily Craigslist ads promoting the new website.

We are starting this effort in the off-season and during a recession, but we have generated four leads and one New Year's booking in the first six weeks of operation. We figured that there must be more owners out there who need the same assistance. The program is explained in detail here:

http://www.NwVacationSpots.com

Sunday, November 30, 2008

New partnership: MoclipsCliffHouse.com

We agreed recently to help out the owner of the Ocean Cliff vacation rental house in Moclips with marketing. In exchange for taking new pictures of the house, putting up a new website, and promoting it on Craigslist.org and elsewhere, we were allowed to stay in the house for free one weekend and we'll get a 10% booking fee for any reservations we generate. The owner lacks the time to market the house on his own very effectively.

I'm teaching my teenage sons how to build the website and post ads on Craigslist. If this first relationship goes well, we may offer it more widely as a little family business. We'll offer the service to homes in Washington, Oregon, Idaho, and British Columbia that we could reach in an extended weekend.

The Ocean Cliff house in Moclips sits on a magnificent two acre site. Through a few windswept trees at the cliff's edge, you have an unobstructed view of the Pacific Ocean and the wide sands of Sunset Beach below. The owners have landscaped the backyard beautifully with a cliffside deck and benches and a masonry fire pit. The fire pit becomes the communal focus of the house as we gathered there each evening.

The house has five bedrooms: 3 up and 2 down. The two floors can be rented separately or else the whole house together. Each floor provides 1,300 square feet of space to spread out in. The highlights of the interior are the two king size beds in each master, the luxurious tiled bathrooms, the modern full kitchens, and the marvellous ocean view from nearly every room.

Beach access is found by a short walk nearby: either down the stairs at the Ocean Crest Resort to the north or the Analyde Gap Road to the south. You can also drive down this road and park or drive on the beach.

Here's the new website we are working on:
Here's the owner's original website: